Job Summary
We are seeking a highly motivated and detail-oriented Social Media Assistant to join our growing marketing team. The ideal candidate will have a passion for social media and a strong understanding of how to effectively use social media to reach and engage with target audiences.
Key Responsibilities
- Social Media Management: Develop and execute a social media strategy, including planning, executing and analysing social media campaigns across multiple platforms (e.g. Facebook, Instagram, Twitter, LinkedIn, etc.)
- Content Creation: Create and curate engaging, shareable and relevant content for social media, including images, videos, and blog posts
- Community Management: Monitor and respond to followers' comments, messages, and reviews and engage with the community to build relationships and drive engagement
- Analytics and Reporting: Track and analyse social media metrics and create regular reports to measure the success of social media campaigns
- Collaboration: Work closely with other departments, such as marketing, sales, and customer service, to ensure a consistent and cohesive brand message across all social media channels
- Trend Monitoring: Stay up-to-date with current social media trends, best practices, and emerging technologies to recommend new and innovative approaches to social media
- Social Media Advertising: Plan, execute and manage social media advertising campaigns, including creating ad copy, targeting, and budgeting
Qualifications
- Bachelor's degree in marketing, communications, or a related field
- Up to 2 years of experience in social media marketing, with a proven track record of success
- Excellent writing, editing, and proofreading skills, with the ability to write clear and engaging content for social media
- Strong knowledge of social media platforms and tools, including Facebook, Instagram, Twitter, LinkedIn, and Hootsuite
- Excellent organizational and project management skills, with the ability to prioritize tasks and meet deadlines
- Strong analytical and data-driven mindset, with experience using social media analytics tools to measure and report on the success of campaigns
- Excellent interpersonal and communication skills, with the ability to work effectively as part of a team and build relationships with stakeholders